Exhibition information
Exhibiting tips
Overview
Exhibiting at Trade Shows is usually expensive. But then it is the
most effective and respectable way to present your company in the
international market. The impact on prospective buyers/partners
can not be so strong in any other way in today’s world that
is overloading with suppliers and exporters. But still, an exhibition
cannot guarantee business as most still depends on how you use the
opportunity. One can really increase his chances if he follows these
tips:
Where to Participate
Some survey through embassies, net etc. can give you substantial
information on a country’s imports etc. Most of you would
know how to do that but what is most important is the organizer.
All organizers provide space, stand and accessories etc., but you
certainly deserve more than that. It doesn’t matter whether
the exhibition is big or small as both have their advantages and
disadvantages. What is important is the support from the organizers.
This support comes in the way of advertising not only the exhibition,
but your products as well. Further, We should be able to provide
you a database of your products related importers whom you can contact
and invite much in advance.
Homework
Most important. An exhibitor should not wait for luck to fall on
him. Your stand is your temporary office, not your showroom where
you wait for somebody to pass by. You have to run your office yourself.
People are getting busier and somebody who could be very important
to you might not turn up or might just miss your stand. Ask the
organizer to provide you names and contact nos. of at least the
top companies dealing in your kinds of products. Send them your
brochures and invite them to visit your stand from your country
itself. When you reach the country of the exhibition, you call them
and remind them about your arrival and presence at the event. Even
if there is little marketability of your products in that country,
you have very good chances of cracking business. This is not just
an extra exposure – it’s your most important step towards
success.
Your Expressions on Stand
Many delegates sometimes pretend to be busy when there is no one
on their stand. Maybe just scribbling something on paper or playing
with the calculator. But that has a negative impact on the visitor
as he could have his reservations as well. He could just move on
thinking you are busy or not very interested. Carrying a smile and
greeting visitors can really do some magic. Somebody not dealing
in your products could also get interested.
And it’s always interesting to meet and know foreigners, isn’t
it ?
Stand Decoration
The decoration of your stand tells about the standard of your company
and the quality of your products. Big or small, it should be neat
and well organized. Try to attend everybody even when your stand
is crowded. Hire local people who can keep the visitors busy until
the time you can attend them personally.
Promotions
Promotions do wonders specially when consumer products are concerned.
A crowd at your stand can generate interest amongst bulk buyers
as watching them, they will be convinced with the acceptance of
your product in their market. But make sure you have enough people
who can handle all that.
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